Providers told to push responsible investing
By Aamina Zafar, FT Adviser
Providers must up their game in communicating the benefits of investing responsibly or miss an open goal, The Wisdom Council has warned.
Research released today (10 October) by the financial services consumer engagement specialist found wording plays a key role in engaging investors.
This comes after it put consumer-friendly descriptors of responsible investment approaches to 1,000 investors in an online survey and found eight out of 10 were warm to at least one of the concepts.