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Public backs sustainable finance ‘kitemark’ label

By Lee Mannion, Pioneers Post

An idea to help customers identify which financial products operate in a sustainable or ethical way has been given a thumbs up by the public in a survey.

Of more than 2,000 respondents, 63% supported the idea of a kitemark-style label to help customers identify which financial products operate in a sustainable or ethical way and 43% said it would make them more likely to buy a financial product.

Awareness of the sustainable investment market was very low, with more than half of the people in the survey not knowing that ethical financial products exist. Perhaps most surprising given their familiarity with online search engines, 63% of millennials were found to be ignorant of such ethical options.

 

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