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Public lack ethical investment awareness

By David Rowley, FT Adviser

Over half of the British public are unaware that sustainable and ethical financial products exist, according to annual research carried out by Good Money Week.

The initiative, which is sponsored by Aviva, Standard Life Investments and ethical lender Triodos Bank, found that 43 per cent of the public would be more likely to buy a financial product if made aware of such option, a figure that rose to 53% of 18-24 year olds.

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