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REVEALED: CONSUMERS MISLED OVER HOW ‘ETHICAL’ THEY ARE

44% of UK adults with a pension think there has been a general increase in ethical consumerism in the last 10 years and separate research in 2015 by Ethical Consumer showed an 8% surge in ethical spending

But only 8% of UK adults with a pension think it’s their social responsibility to ensure their pension is invested ethically, and only 3% of investors are mainly concerned about the effect their investments have on the world, rather than if they make money

Explanation: 30% of UK adults with a pension don’t think they have a say in where their pension is invested, and 19% are often confused by the language used by the financial industry when talking about pensions

Full press release here