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How to spot greenwashing

By Sarah Davidson,

The past six months has seen a surge in people wanting to make the economy greener, with a third of Britons stating the pandemic has sharpened their focus when it comes to the environment.

Asked what the Covid-19 outbreak had focused their minds on, 31 per cent said their pandemic experience has increased awareness of climate change, according to a Rathbone Greenbank Investment survey of 2,000 people.

A quarter also said they believed that investing in companies helping to combat climate change was now key to achieving a greener future.

However, the potential for 'greenwash' - where companies blind customers with unfounded and untrue claims of being environmentally aware - is huge.

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