Created by the Anslow sisters, with financial support from a Triodos Bank loan, hiSbe is a new type of supermarket for the 21st century. Based in Brighton, the independent store is one that puts fair and transparent trading practises first. They source their products in a responsible way, with consideration for the happiness of people, animals and the planet.

The brainchild of sisters Amy and Ruth Anslow, the ethical supermarket aims to make the food industry fairer and more sustainable. hiSbe’s name, and the whole philosophy behind it, stands for ‘how it should be’.

Founder, Ruth Anslow, explains:

“We think there is a need for a new type of supermarket that puts fair and transparent trading practises first and sources food in a responsible way. hiSbe helps people on average incomes and everyday diets make choices for a more sustainable food industry.”